Monthly Archives: December 2013

Amid the Success of the iPhone 5s, How is the iPhone 5c Doing?

Amid the Success of the iPhone 5s, How is the iPhone 5c DoingIt is just common for siblings, especially twins, to have conflicts that can further lead to a full-blown sibling rivalry. And for the people around them, they can’t help but compare. Often, it’s a case of a health competition, but there are times when it can get very ugly. But you know what, this doesn’t exclusively apply to humans; it can also be witnessed on anything you can think of.

Guess what, Apple’s brainchildren are also affected by the aforementioned phenomenon. The iPhones 5s and 5c are always being compared to each other, given that they were released in the same place at the same time. Thereafter, people have been scrutinizing the figures that both models are doing about. And as it turns out, the 5c is left behind in the numbers game while the 5s has been regarded as the fastest-selling iPhone of all time.

Some might ask, why is this even the case? For starters, the 5s has been integrated with a number of powerful specs and innovative features that are first seen in the smartphone industry, such as the Touch ID and the A7 processor. In addition, the camera enhancements of the 5s have captured photography enthusiasts and selfie-addicts alike. And if you are on the brink of making the biggest decision of your life, will you be choosing the feature-packed 5s or the plastic-coated 5c, which are just one hundred dollars away from each other? Even I might have chosen the 5s, considering the parsimonious me.

Let’s not go further away; anyway, it’s the iPhone 5c we’re talking about here. According to Dominic Sunnebo, strategic insight director at telecoms research firm Kantar Worldpanel ComTech, “The cheaper 5c appeals to a broader audience than Apple usually attracts.” The colorful, plastic-covered phone has captivated an older, less well-off clientele in the U.S. market. Figures show that 42 percent of iPhone 5c owners earn less than $49,000 compared to the 21 percent for iPhone 5s. Also, demographics in terms of age shows that the average age of 5c users are of 38 years old, unlike for the 5s of 34 years old.

However, the greatest news here for Apple comes from the appeal that the iPhone 5c has among non-iOS users. It shows that almost half of the 5c users have switched from competitor brands, specifically from Samsung and LG. For them, the 5c turned out to be the safest transition from whatever mobile platform they were into to iOS. After that, it’s up to the 5c to ensure that the new recruits will love iOS that they will never consider leaving ever again.

After all these, can we regard the 5c a big success? I share the opinion of a number of analysts that it is. It may not have outdone the 5s, but it definitely helped Apple in boosting its share in the global smartphone market.